NOTYD.

Notyd is a “Buy Now, Pay Later” platform designed to simplify and accelerate transactions between buyers and sellers. Their brand proposition—“Frictionless instant credit that aligns and empowers Sellers & Buyers to do more business”—became the foundation for a visual identity that emphasizes connection, flow, and trust.

The concept behind the identity positions Notyd as a central link between parties. Through a carefully crafted logo that represents the bridge between seller and buyer, a calming yet modern color palette, and dynamic, fluid design elements, the brand communicates clarity, speed, and ease.

The result is a bold yet minimal identity that reflects Notyd’s role as a trusted enabler—making credit accessible, and business effortless.