Multiópticas, one of Spain's leading eyewear and eye health companies, wanted to create a new premium eyewear brand that would allow it to connect with a more senior consumer and cater to different drivers than its main brand MÓ.

To do so, we had to develop a comprehensive branding project, finding the strategic niche for the brand, creating its Brand Matrix or brand platform, the naming as well as its identity.

We created a fertile and mentally stimulating graphic universe that reflected the brand promise "Playing with intellect" developed in the strategy and conveyed the brand's non-conformist personality through images and graphic elements.