During this project, we accompanied Mercasa in a deep process of reflection on its brand. The result can be seen in its renewed visual identity that aims to value and give visibility to the enormous role that the company has played in society during its 55 years of history. Through its design, Mercasa communicates its renewed attitude to face the future, transmitting its collaborative spirit, impact, network dynamism and focus on people.

To develop the creative work, we started from the idea of Mercasa as the heart of the network formed by all the markets in Spain. This is how the concept of fractal was born, a geometric structure present in nature that multiplies at different scales and that starts from a nucleus. Like a fractal, Mercasa is the seed that triggers the markets, whose main responsibility is to feed all the neighborhoods of Spain.