Globalvia's corporate rebrand responds to a strategic repositioning to reinforce its leadership in the global mobility and infrastructure market. Through the brand's assets, its capacity to generate synergies, embrace change and offer opportunities to the world was highlighted, betting on the harmony between the public and the private, the local and the global.

One of the aspects to take into account when developing the identity were the synergies of collaboration. This value was expressed through the design of several layouts where image and typography worked together and separately. Codes from the industrial world (such as infrastructure photographs) were extracted to connect them with those of mobility (dynamic graphic elements with curves and lines). The size of the texts and their orientation were enhanced, as well as the symbol that functioned as a visual key and the photographs that appeared discontinuously. All these elements together reinforced the brand promise and value.