AISTECH.
Brand Identity, Digital
Aistech is a start up that generates affordable, recurrent, high-resolution thermal imagery of the planet to provide a new perspective of Earth's changing resources.
They combine its expertise in geospatial analysis with its own constellation of small satellites and supporting infrastructure to provide solutions that help clients understand and monitor their assets.
The challenge of this rebranding project was to build an identity that was modern and avant-garde without falling into the aesthetic clichés of space and technology companies, as they wanted to differentiate themselves from them.
To achieve this, we created an identity that placed value on aesthetics and content, giving prominence to the texts through a bold and outspoken typography and to the thermostatic images through containers that reflected the solar panels of the satellites.